Details
Skills
End-to-end hotel operations management
Full rotations in F&B, Housekeeping, Front Office, Guest Experience and Back Office
Streamlining service and operational processes to enhance the guest journey
Operations leadership & continuous improvement
Redesign of strategic and marketing plans
Deployment of AI tools for minutes-taking and task management, cutting rework and boosting productivity
Proven revenue growth and cost-reduction achievements
Digital product conception & oversight
Defining functional roadmaps and steering development teams and cloud partners
Launch of two B2C apps (catering/personalised gifts; spas/beauty) and coordination of go-to-market strategies
Agile methodologies with a strong focus on omnichannel user experience
Digital transformation & AI integration
Applying AI in HR for talent acquisition, training and employee engagement
Automating internal workflows and designing user-centred solutions
Team leadership & development
Doubling team size while introducing corporate dynamics and coaching programmes
Data-driven micro-training to maximise performance and retention
Market analysis & commercial strategy
Conducting market research, brand positioning and high-impact marketing campaigns
Budget management and strict adherence to deadlines
Interpersonal & multicultural communication
Effective collaboration in international settings (Les Roches, Ostelea, Schellhammer)
Fluent communication with both technical and non-technical stakeholders, ensuring goal alignment
About
My name is Lira João. I have accumulated in the hospitality sector, management, and digital transformation.
After completing the first year and the Practical Arts Semester at Les Roches Global Hospitality Education (ranked 2nd worldwide in the QS 2025 ranking for Hospitality and Leisure), I undertook full rotations in F&B, Housekeeping, Front Office, Guest Experience, and Back Office, which provided me with a 360° view of hotel operations. I then completed a Master’s in Hotel and Hospitality Management at Ostelea and am currently in the third year of the online Bachelor’s in Hotel Management at Schellhammer Business School, where I have achieved distinction in every project.
Key achievements include:
Digital product conception and launch – At LiraLink Tecnologia I defined the functional scope and oversaw the development of two mobile applications:
· A platform for catering and personalised gifts that streamlines ordering and customisation workflows;
· An app for spas and beauty salons that integrates the entire client–staff journey, boosting retention and operational efficiency.
I also coordinated the go-to-market strategy, reduced rework between technical teams and cloud partners by 30 %, and ensured deadlines and budgets were met.
Business restructuring and growth – As Operations Coordinator at Doces Sonhos I redesigned the strategic and marketing plan, doubled the size of the team, and introduced corporate dynamics that raised revenue by more than 40 % in the first year. I also implemented artificial-intelligence tools for meeting minutes and task management, enhancing internal productivity.
Specialisation in AI applied to HR – I completed the course “Artificial Intelligence in HR” at Vantagem+, covering applications in talent acquisition, training, and employee engagement.
These experiences have enabled me to develop robust competences in:
Continuous improvement of the guest/client experience – identifying and eliminating friction points along the journey;
Digital innovation and AI integration – designing user-centred omnichannel solutions;
Team development – data-driven micro-training sessions to maximise performance.
I therefore place myself at your disposal to collaborate with you, convinced that my profile can add immediate and sustainable value, and I am available to start as soon as you deem appropriate.
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